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BLOGS & ARTICLES

Discover the latest trends in branding and culture. Gain valuable insights that keep your brand on top of the game.

Digital Storytelling

GenAI Micro Drama: How We Created Shaanu Ka Viva For Bharat (India)

What happens when a student who never studies meets a teacher who never stops trying? You get Shaanu Ka Viva – a bite-sized classroom comedy made with GenAI for Bharat’s scroll generation. In this post, we’re taking you behind the scenes to show how we scripted it, built the world, and brought these characters to life.

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The Sound of Success: How Sonic Branding Hits All the Right Notes

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Consumer Brands

Brand Marketing Wisdom From a Marathon-Running Dad

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Consumer Brands

The Life and Legacy of Gerald Genta: Design Thinking Lessons from the Master of Time

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Changing The Script In India: Men’s Health, Vulnerability, And Real Strength

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paris-2024-olympics-identity-french-finesse-falls-flat

Paris 2024 Olympics Identity – French Finesse Falls Flat

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Social Media Marketing

Going Viral: The Past, Present, and Future of Marketing Buzz

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Employer Branding

What’s the next chapter for Employer Branding?

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Ultimate Guide to Successful Campaigns

The Ultimate Guide to Successful Campaigns: Integrated Marketing Solutions for Achieving Excellence

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How to Develop a Winning Brand Strategy

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